Mobile speed is non-negotiable
Over 70% of UK car buyers start their search on a phone. If your dealership website takes more than a couple of seconds to load on mobile, you're losing leads before the first photo renders.
The 2025 baseline we build to: LCP under one second on a mid-range device over 4G, Cumulative Layout Shift under 0.1, and no janky scroll. This isn't a nice-to-have — it's the foundation everything else sits on.
Stock management that's actually simple
The number one reason dealership websites go stale is that adding or updating stock is painful. If it takes more than a minute to list a car, it doesn't get done, and the site shows sold vehicles for weeks.
A modern UK dealership website needs a stock management tool that anyone on the team can use in minutes — upload photos, set price, write a description (with AI assistance), publish. No training manual required.
Finance and compliance done right
UK dealership websites have to handle finance representation correctly. Representative APR, clear examples, FCA-aligned language, and proper disclosure on stock pages. Get this wrong and it's not just bad UX — it's a compliance risk.
We build finance information into the stock page itself so a buyer can see representative figures alongside the price, with clear links to full terms. It builds trust and keeps the dealership on the right side of regulation.
The SEO foundations that matter
Most dealership websites we audit are missing the basics: unique page titles per stock item, structured data for vehicles, a sitemap that updates with stock, and local SEO signals that put the dealership in front of buyers searching 'cars for sale in [town]'.
Get these foundations right and the site starts earning traffic it wasn't getting before. Skip them and you're paying for ads to cover gaps that organic search should fill for free.
The checklist
Sub-one-second mobile LCP. Filterable stock grid above the fold. Enquiry form on every stock page. AI-assisted descriptions and responses. Real reviews and a visible phone number. Finance info inline. Unique titles and vehicle structured data. A sitemap that reflects current stock.
That's the 2025 baseline. Everything beyond that is differentiation — and differentiation is where BoredFather comes in.